Today we are living in the era of social networking and probably an ancestor to the modern social networking trend is blogging. Blogs have been in use for many years and keep growing in popularity. There are several corporate entities that are using blogs for their marketing and other purposes to create buzz of its effectiveness. Even today if any company does not have their own blog is considered dilapidated. There are several advantages of having your own blog, and the least among them is that you can easily a worldwide audience.
A blog can be defined as a blend of the term “Web Log”. Blogs are generally maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. You can blog everything, you can talk about your business, your travels, your adventures or anything you want to share with others. Your blog could be your personal dairy, a way to record things you want people to know and a way to highlight that your are after all human with emotions and expressions. This creative outlet is a very significant benefit of having your own blog.
This was all about having a personal blog, but if the purpose of your blog is promoting your business then it’s totally a different ballgame and it has several advantages of its own. Corporate blogs are very important instruments especially in brand recognition and promotion. So let us understand why?
You can explain the best features of your product with the help of a blog in a suitable way. Many bloggers will not write about their product directly, but they will write an informative article related to their product. Like if you are selling shopping cart software, you can write a blog about how you can increase traffic of your website and how you can convert that traffic into sales, something like this. People who want to learn about this will visit your blog. If your blog is good enough, you will have a number of regular readers as they trust you will write an informative and interesting article.
You can type the URL of your business website within the blog. Ideally, these URLs are present in the footer of the blog. Some smart bloggers use text links as well for those who want more information about your product/service. They can click on that text link or the URL and visit your Web site. In this way you can get more traffic. Keep in mind that this is targeted traffic that reaches on your blog in the first place because they were searching for related information. It becomes very easy to convince such people to become your customer.
A blog is way of communication between you and your customers. You can invite them to ask for more information about your product and you can easily convey the required information to your potential customers. If there are some bad reviews about your product, a blog is proved to be the best channel to give your explanations. A blog helps you keep in constant contact with people interested in products – it’s the best place to build your customer base.
In the end, of course you need to work hard in order to optimize your blog in search engines; otherwise you will not be able to get traffic. Secondly you need to update your blog regularly because there is nothing more destructive to the promotion of a business than a blog that is allowed to stagnate.
